Skip to content

Commit e0b6d73

Browse files
author
Karen Z
committed
Img fix
1 parent f736a76 commit e0b6d73

File tree

1 file changed

+2
-2
lines changed

1 file changed

+2
-2
lines changed

README.md

+2-2
Original file line numberDiff line numberDiff line change
@@ -10,9 +10,9 @@ User-generated content has the potential to achieve virality quickly, to the poi
1010

1111
Consumers have become more savvy to the fabricated nature of many traditional forms of social proof, such as 'ambassador-style' brand advocates or "most popular" product sales. In the social media space in particular, one form of social proof retains an air of authenticity: the "early" response and/or endorsement. "Early" responses to content that has latent viral potential carry cultural weight that buys cultural capital, whereas later responses become more likely to invoke the suspicion of "bandwagonism".
1212

13-
<img src="img/metoo.png" alt="MeToo Hashtag" width="350"/>
13+
<img src="img/metoo.PNG" alt="MeToo Hashtag" width="350"/>
1414

15-
<img src="img/bunny.png" alt="Viral tweet" width="350"/>
15+
<img src="img/bunny.PNG" alt="Viral tweet" width="350"/>
1616

1717
Early endorsement of potentially viral user-generated content represents a brand "spending" attention on something that does not have an immediate obvious payback in terms of exposure (thus gaining perceived authenticity).
1818

0 commit comments

Comments
 (0)