Every customer has a unique personality, preference, and specific need. You cannot offer the same product to all customers and expect them to buy from us. Customer segmentation helps divide customer base and tailor the offers accordingly.
The Dataset was used of Mall customers downloaded from Kaggle
The dataset contains 200 rows and 5 columns.
The dataset contains Column: CustomerId, Gender, Age, Annual income(k$) and Spending Score(1-100)
The Segmentation is done using the Kmeans Clustering.