Adtraction tag for Google Tag Manager Server Side

The Adtraction tag supports two types of events: Page View and Conversion.

• Page View event – Stores the Click ID URL parameter value (at_gd) inside the at_gd cookie.
• Conversion event – Sends an HTTP request with the specified conversion data to Adtraction.

How to Use the Adtraction Tag

1. Create an Adtraction tag and add both Page View and Conversion triggers.
2. For Conversion events, provide the required fields; other values will be automatically parsed from the Event Data.

Required Fields

• Program ID – Provided by Adtraction.
• Transaction Type – Lead or Sale, as provided by Adtraction.
• Transaction Type ID – Provided by Adtraction.
• Currency – If not set, it will be parsed from Event Data.
• Order Reference – If not set, it will be parsed from Event Data. A unique booking/order reference or order ID. If the same order reference is used more than once, it will be considered a duplicate and won't be tracked.
• Order Value – Required only for Sale. If not set, it will be parsed from Event Data. Represents the total transaction amount, excluding VAT, delivery costs, and after any discounts have been applied.
• Click ID Value – If not set, it will be parsed from at_gd cookie. This must be the Click ID assigned to the user.

Optional Fields

• Discount Code – If not set, it will be parsed from Event Data. Coupon or voucher code used in the transaction.
• MD5 Hashed Email – The MD5 hashed email of the user.
• Last Paid Click Referring Channel – Specifies the last paid click referring channel.
• New Customer – Set to true or 1 for new customers, or false or 0 for returning customers.

Open Source

Adtraction tag for GTM Server Side is developed and maintained by Stape Team under the Apache 2.0 license.